The software retail environment
Adobe_strategy_problem_statement.png
Adobe_strategy_platform.png
Adobe_strategy_sales_channels.png
Adobe_strategy_personas.png
'Research based personas' and 'journey maps' served to shape product flows
Early wireframes for app
App in idle mode invites retail shoppers to select an area of interest
To assist in selecting appropriate categroy, shoppers specify their task/objective.
Software category screen. Stream of titles invite shoppers to view demo videos
Retail sales staff log-in, enables training and certification program
Retail sales staff training course directory screen. 
Mobile app version enabled shoppers to shop from anywhere, but promoted in-store purchase.
prev / next